How B2B SaaS buyers search.
Illustrative category data, based on patterns we see across engagements.
Google54%
Perplexity10%
Gemini7%
Claude5%Where we'd start.
A sample opportunity map for a B2B SaaS site. Each point is an initiative from the playbook or keyword research.
What's different about search in B2B SaaS.
Content has to serve the evaluator, the economic buyer, and the security reviewer.
Buyers search "vs" and "alternatives" queries before they talk to sales.
Category terms change quickly, and whoever defines them wins the traffic.
The playbook.
What we run for B2B SaaS teams, on top of the core seven workflows.
Comparison and alternatives pages
Built honestly, with the facts AI engines quote.
Product-led SEO
Integration, template, and use-case pages generated from your product data.
Shortlist visibility
Tracked across AI engines for category prompts.
Docs and changelog SEO
Technical content indexed and linked properly.
Claims about security and compliance are reviewed against your documentation before publishing.
Frequently asked questions.
Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.
Buyers research for months, compare vendors, and ask AI engines for shortlists. Comparison, alternatives, and integration pages carry the most commercial weight.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.