How fintech buyers search.
Illustrative category data, based on patterns we see across engagements.
Google61%
Perplexity8%
Gemini8%
Claude4%Where we'd start.
A sample opportunity map for a fintech site. Each point is an initiative from the playbook or keyword research.
What's different about search in fintech.
Search engines hold financial content to a higher standard.
Every claim may need sign-off before publishing.
Comparison queries carry high intent and high competition.
The playbook.
What we run for fintech teams, on top of the core seven workflows.
Compliance-aware workflow
Legal review built into the approval gate.
Educational content
Clear explanations that build trust and earn links.
Product and rate pages
Structured data and freshness for pages that change.
AI answer accuracy
Monitor how AI engines describe your products.
Content can route to your legal or compliance team as a required approval step.
Frequently asked questions.
Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.
Yes. Legal or compliance can be a required approval step before anything is published.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.