How professional services buyers search.
Illustrative category data, based on patterns we see across engagements.
Google60%
Perplexity9%
Gemini7%
Claude4%Where we'd start.
A sample opportunity map for a professional services site. Each point is an initiative from the playbook or keyword research.
What's different about search in professional services.
Knowledge sits with partners, not on the site.
Prospects validate your firm in search after hearing your name.
Firms compete at both levels at once.
The playbook.
What we run for professional services teams, on top of the core seven workflows.
Expert interviews
Content drafted from short interviews with your team.
Practice area pages
Clear pages for each service and the questions clients ask.
Author authority
Bios and markup that show who stands behind the advice.
AI recommendations
Track when AI engines recommend firms like yours.
Content is reviewed by the subject-matter expert it represents.
Frequently asked questions.
Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.
Through short expert interviews that become drafts, which the subject-matter expert reviews before publishing.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.