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Free execution audit

Reach engineers with specs, not slogans.

Industrial buyers search part numbers, specifications, and application questions. We structure your product data and technical content so the right engineers find it.

Get a free execution audit
How your buyers searchTracked prompts
how to size a hydraulic pumpChatGPT
316 stainless vs 304 for marine useGoogle
ptfe gasket temperature ratingPerplexity
|
ChatGPT answer

Pump sizing starts with the required flow rate and pressure, then accounts for efficiency, duty cycle, and fluid viscosity. Manufacturer sizing guides are the most commonly cited source.

engineeringtoolbox.comacme-industrial.com · yougrainger.com

How manufacturing buyers search.

Illustrative category data, based on patterns we see across engagements.

Where research startsShare of sessions
Google68%
ChatGPT14%
Perplexity7%
Gemini8%
Claude3%
Query intent mixCategory queries
Informational47%
Commercial38%
Transactional15%
Results page featuresPresence on top queries
AI Overview32%
People also ask74%
Featured snippet85%
Video results33%
Reviews and forums58%

Where we'd start.

A sample opportunity map for a manufacturing site. Each point is an initiative from the playbook or keyword research.

Impact vs. effortAI answer accuracy · impact 94 · effort 71
Quick winsBig betsFill-insLater
Spec pages from PDFsProduct schemaApplication contentAI answer accuracyptfe gasketgasket material chartptfe gasket temperature r…spiral wound gasket
Low effortEffort →High effort
Share of voiceGoogleAI answers
You8% / 4%
Category leader35% / 28%
Challenger17% / 13%
Review sites14% / 19%
Ranked by expected value
AI answer accuracy+4.1k/mo
spiral wound gasket+3.8k/mo
gasket material chart+3.8k/mo
ptfe gasket temperature rating+3.7k/mo
Spec pages from PDFs+3.4k/mo

What's different about search in manufacturing.

Spec-driven searches

Buyers search attributes and part numbers.

Legacy websites

Product data is often trapped in PDFs.

Long-tail demand

Thousands of low-volume, high-value queries.

The playbook.

What we run for manufacturing teams, on top of the core seven workflows.

Spec pages from PDFs

Product data turned into crawlable, structured pages.

Product schema

Specifications marked up so they appear in results.

Application content

Guides that answer the engineering questions buyers ask.

Keyword cluster · GasketsIllustrative data
QueryVolume / moIntent
ptfe gasket2,400Commercial
gasket material chart1,900Informational
ptfe gasket temperature rating320Informational
spiral wound gasket1,600Commercial
flange gasket sizes1,300Informational

AI answer accuracy

Make sure AI engines quote correct specifications.

Technical specifications are checked against your source data before publishing.

Where we usually start
Technical SEOContentResearch
Other industries
B2B SaaS, Developer tools, Cybersecurity, Fintech, Healthcare & life sciences, E-commerce, Marketplaces, Professional services.

Frequently asked questions.

Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.

We turn specifications trapped in PDFs into crawlable, structured pages that match how engineers search part numbers and attributes.

Yes. Guides answer the engineering questions buyers ask, using your source data.

Specifications are checked against your source data before publishing.

Yes. Engineers ask AI engines about specifications, so accuracy matters. We make sure engines can find and quote correct data.

A prioritized backlog for your site, effort estimates for each item, and what we would ship first. It uses read-only access, requires no contract, and a strategist emails the findings.

See your first 30 days of execution.

A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.

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