How cybersecurity buyers search.
Illustrative category data, based on patterns we see across engagements.
Google52%
Perplexity12%
Gemini8%
Claude5%Where we'd start.
A sample opportunity map for a cybersecurity site. Each point is an initiative from the playbook or keyword research.
What's different about search in cybersecurity.
Buyers search terms that analysts coined last year.
One wrong claim undermines trust with practitioners.
Hundreds of vendors compete for the same comparison queries.
The playbook.
What we run for cybersecurity teams, on top of the core seven workflows.
Expert-reviewed content
Technical claims checked against your documentation and team.
Category definition pages
Own the explanations of the terms your buyers search.
Analyst and AI visibility
Cited where buyers ask AI engines for vendor lists.
Technical foundation
Fast, crawlable sites with clean structured data.
Every security claim is reviewed by your team before it goes live.
Frequently asked questions.
Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.
Every claim is reviewed against your documentation, and your team approves it before anything goes live.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.