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Free execution audit

Rank where developers actually look.

Developers search for errors, compare libraries, and ask AI coding assistants for recommendations. Your docs, guides, and reference pages are your search surface.

Get a free execution audit
How your buyers searchTracked prompts
best feature flag tool for reactClaude
launchdarkly alternatives open sourcePerplexity
how to rate limit an express apiGoogle
|
Claude answer

Popular options include tools with a React SDK, local flag evaluation, and a generous free tier. Developers often weigh self-hosting against managed services depending on compliance needs.

github.comdocs.acme.dev · youstackoverflow.com

How developer tools buyers search.

Illustrative category data, based on patterns we see across engagements.

Where research startsShare of sessions
Google41%
ChatGPT27%
Perplexity9%
Gemini6%
Claude17%
Query intent mixCategory queries
Informational71%
Commercial24%
Transactional5%
Results page featuresPresence on top queries
AI Overview69%
People also ask35%
Featured snippet65%
Video results70%
Reviews and forums83%

Where we'd start.

A sample opportunity map for a developer tools site. Each point is an initiative from the playbook or keyword research.

Impact vs. effortAssistant visibility · impact 90 · effort 59
Quick winsBig betsFill-insLater
Docs SEOTechnical tutorialsAssistant visibilityGit-based publishingfeature flags reactfeature flag best practic…launchdarkly alternativesopen source feature flags
Low effortEffort →High effort
Share of voiceGoogleAI answers
You14% / 7%
Category leader31% / 22%
Challenger21% / 11%
Review sites10% / 23%
Ranked by expected value
Assistant visibility+4.1k/mo
Technical tutorials+4.1k/mo
open source feature flags+3.8k/mo
feature flags react+3.4k/mo
Git-based publishing+3.2k/mo

What's different about search in developer tools.

Docs are the product page

Most organic traffic lands on documentation, not marketing pages.

A skeptical audience

Marketing language fails. Accurate, runnable examples win.

Assistants answer first

Coding assistants recommend tools before a search ever happens.

The playbook.

What we run for developer tools teams, on top of the core seven workflows.

Docs SEO

Information architecture, canonicals, and versioning for documentation sites.

Technical tutorials

Guides with working code, reviewed by engineers.

Assistant visibility

How ChatGPT and Claude recommend tools in your category.

Keyword cluster · Feature flagsIllustrative data
QueryVolume / moIntent
feature flags react720Informational
feature flag best practices1,000Informational
launchdarkly alternatives590Commercial
open source feature flags480Commercial
trunk based development2,400Informational

Git-based publishing

Docs changes shipped as pull requests to your repo.

Code samples are tested before publishing. We work in your docs repository through pull requests.

Where we usually start
Technical SEOImplementationGEO / AI search
Other industries
B2B SaaS, Cybersecurity, Fintech, Healthcare & life sciences, E-commerce, Marketplaces, Manufacturing & industrial, Professional services.

Frequently asked questions.

Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.

Most organic traffic lands on documentation. Information architecture, canonicals, and versioning decide whether the right page is found.

Yes. Docs changes ship as pull requests to your repo, reviewed by your engineers.

Tutorials and guides with working code, which is tested before publishing and reviewed by engineers.

Yes. Assistants recommend tools before a search happens, so we track how ChatGPT and Claude describe your category.

A prioritized backlog for your site, effort estimates for each item, and what we would ship first. It uses read-only access, requires no contract, and a strategist emails the findings.

See your first 30 days of execution.

A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.

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SolutionsDeclining traffic recoveryAI search visibilitySEO backlog executionTechnical debt cleanupContent at scaleHeads of SEOVPs of Marketing & CMOsLean teams with no SEO
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