Redirect maps, crawl diffs, launch verification, monitoring.
Every legacy URL mapped to its best destination and reviewed.
Pre-launch and post-launch crawls compared page by page.
Redirects, canonicals, and indexing confirmed on launch day.
Traffic and indexing watched daily for the first 90 days.
Each step has an owner. Automated steps are checked by the people responsible for them.
Legacy URLs are crawled and mapped.
Redirects are tested on staging.
Redirects go live and are verified.
Traffic and indexing are checked daily for 90 days.
Highlighted: used by Migrations.
Ideally six to eight weeks before launch, so redirects can be mapped and tested.
Each legacy URL gets a destination, a status, and a check. Nothing is left to chance on launch day.
Illustrative data.
Work starts weeks before launch and continues for 90 days after it.
Illustrative data.
Traffic is tracked against the pre-launch baseline, with a daily look at indexing and errors.
Illustrative data.
Each type has its own risks. The process is the same: map, stage, launch, verify, monitor.
Illustrative data.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.