How healthcare buyers search.
Illustrative category data, based on patterns we see across engagements.
Google66%
Perplexity7%
Gemini8%
Claude3%Where we'd start.
A sample opportunity map for a healthcare site. Each point is an initiative from the playbook or keyword research.
What's different about search in healthcare.
Search engines weigh expertise and sourcing heavily.
Content may need sign-off from medical reviewers.
Product claims have to match approved language.
The playbook.
What we run for healthcare teams, on top of the core seven workflows.
Reviewer workflow
Clinical and regulatory reviewers built into approvals.
Sourced content
Every claim linked to a primary source.
Author and reviewer markup
Structured data that shows who wrote and reviewed each page.
AI answer monitoring
Track how AI engines describe your products and conditions.
We do not publish medical claims without review by your designated reviewers.
Frequently asked questions.
Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.
Content goes through your designated clinical or regulatory reviewers before publishing. We do not publish medical claims without that review.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.