What's included.
CMS-ready drafts, refreshes, metadata, editorial review.
New pages
Briefed, drafted, and staged as pending revisions, ready for your review.
Refreshes
Declining pages updated for current intent, with the original preserved.
Internal linking
Contextual links proposed from related pages, so new content is found and crawled.
Editorial QA
Every draft is reviewed for accuracy, voice, and claims before it reaches you.
How it runs.
Each step has an owner. Automated steps are checked by the people responsible for them.
Research output becomes an outline with target intent.
Content, metadata, and links are prepared as a CMS revision.
Editorial QA, then your approval for anything sensitive.
Approved revisions go live and are verified.
What you get.
Highlighted: used by Content.
Questions
Our content team drafts, a strategist reviews, and you approve. We follow your style guide and subject-matter review process.
From brief to published.
Every piece moves through the same stages. Nothing reaches the live site without editorial QA and the right approval.
Illustrative data.
Refreshes stop the slide.
A declining page is updated for current intent. Its clicks are measured against the weeks before the change.
Illustrative data.
Editorial QA on every piece.
The same checks run on each draft before it reaches your approval queue.
Illustrative data.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.