How marketplaces buyers search.
Illustrative category data, based on patterns we see across engagements.
Google70%
Perplexity5%
Gemini7%
Claude3%Where we'd start.
A sample opportunity map for a marketplaces site. Each point is an initiative from the playbook or keyword research.
What's different about search in marketplaces.
Thin and empty pages waste crawl budget and dilute quality.
Page quality shifts as listings come and go.
Thousands of geo pages that each need unique value.
The playbook.
What we run for marketplaces teams, on top of the core seven workflows.
Programmatic templates
Templates designed to stay useful at any listing count.
Index control
Rules for which pages are indexed based on supply.
Internal linking at scale
Link structures that move authority to pages that convert.
Template-level reporting
Performance tracked by page type, not just URL.
Indexing rules are deployed as code changes your engineers review.
Frequently asked questions.
Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.
We set rules for which pages are indexed based on supply, so thin and empty pages do not waste crawl budget or dilute quality.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.