How e-commerce buyers search.
Illustrative category data, based on patterns we see across engagements.
Google72%
Perplexity5%
Gemini7%
Claude3%Where we'd start.
A sample opportunity map for a e-commerce site. Each point is an initiative from the playbook or keyword research.
What's different about search in e-commerce.
Thousands of pages to keep indexed, canonical, and unique.
Filters can create millions of crawlable duplicates.
Missing structured data costs rich results.
The playbook.
What we run for e-commerce teams, on top of the core seven workflows.
Category optimization
Category copy, internal links, and facets that rank.
Product schema at scale
Structured data validated across the catalog.
Crawl management
Facets and parameters controlled so crawl budget goes to pages that sell.
Shopping answers
Visibility in AI shopping recommendations.
We work with Shopify and headless storefronts, and through Git for custom builds.
Frequently asked questions.
Straight answers about how we work. Still have a question? The free audit is the fastest way to get one answered for your site.
With templates, structured data validated across the catalog, and rules that keep indexing, canonicals, and internal links consistent at scale.
See your first 30 days of execution.
A free execution audit: your prioritized backlog, effort estimates, and what we'd ship first. Read-only access, no contract.